I believe in stories, or rather I believe in storytelling as a means to create connections between people.
When I asked some colleagues to review my professional bio on my website, the one thing that each of them point out is that they like the Motormouth bit. Now there’s nothing specifically awesome about the words on the screen (pretty standards stuff as far as bios go), except that first part? The part that draws people in? That’s storytelling.
One of the skills that comes in handy in what I do is the ability to see patterns. Even as much as picking the right approaches to marketing or selecting the right words are super valuable, I think that the ability to see patterns is more important. It’s what turns a bunch of sentences into a story. Listen-identify patterns in what you hear-create a framework-tell the story. It pretty much works like that.
There’s actual science behind it as well. In this FastCompany article, Jonathan Gottschall explains that stories cut through the mental chaos; they give the brain something to latch on to. If you need some proof that monkey-mind tendencies are part of our culture, look at how many resources are available to help people learn to meditate. Look at how many resources are available in MY HOME to help people learn to meditate.
Stories connect data (alas, the patterns) and weave them into something memorable; something that people feel invested in and connected to. Even if they’re about a kid with lopsided pigtails and a future career in consulting.