- We needed to understand the online sentiment related to a newly released product for a large software company. Heather delivered a thorough online perception study of our product, key competitors and the product category. She helped us identify sentiment trends, influencers and opportunities to build brand equity online. Heather was able to look across the social media landscape – which she knows inside and out- and develop a process for delivering brand insights that the product team was able to use to make marketing investment decisions and base lined the monitoring of their online perception health in the future.
Anders, Senior Manager, Consulting Firm
- Heather can connect dots like no-one's business! She turns chaos into gold. I wanted to better understand my target audiences to create content that would better meet their needs. Heather not only figured out the social good space (not an easy task), she managed to gain insights that I would never have been able to glean. Her ability to bring structure and creativity at the same time is invaluable. I am a writer so having someone else help with content creation was daunting to me. She has stepped in and stepped up all of Claxon's content.
Erica, Marketing Services Firm CEO
- To take my company to a new level, I was looking for a new name, a marketing plan and a revamped website. I hired Heather and she coordinated all of these, coming up with a great new name (Tech DNA), finding and working with a talented graphic designer to design the new logo and website, and developing a marketing message framework and content. She was always on top of this multi-month project and I'm very pleased with the results. Heather is fun to work with and very responsive to feedback and others’ ideas.
Mike, Managing Director of Technology Consulting Firm
- With Heather, you get intelligence, creativity, action and results. I've worked with Whiz Bang Solutions on projects for two companies, my current employer in the sports apparel industry, and my previous company which is a software solutions provider. I'm impressed by Heather’s ability to quickly diagnose business challenges, develop a plan for addressing them and generate results. I appreciate her straightforward approach focused on doing what’s right for her clients’ business and her ability to deliver ahead of schedule. Her work changes the way people experience companies online.
Peggy, Senior Director, Sports Apparel Company
- We were looking for Whiz Bang Solutions to deliver crisp articulation of our company story in written form, which they are very good at. What we didn't expect, and what’s made the biggest impact, was their system for identifying our unique value from the perspective of our clients. This has served as the foundation of our marketing approach across the company. It was like getting our company genome decoded.
Sean, Consulting Company President