Facebook’s Graph Search…there’s more there there

Today, Facebook announced Graph Search to mixed reactions. Some might see it as a substitute for actually getting to know your friends, analog-style. Others might see it as an opportunity to get restaurant reviews from people they actually trust.

Regardless, make no mistake. Search providers collect data on your search habits. That data is gold; it tells them what you care about. For advocates of privacy, Facebook may have stepped further into bad-guy territory with this announcement.

I’m pragmatic. Every time I login on Facebook, I assume I am giving up something to get something. When the deal stops working for me, I stop logging in. Something Facebook product planners have surely analyzed for priority audience segments.

The data that comes out of this new feature will absolutely help Facebook sell more targeted advertising. This is by no means an indictment. This is business kids. You pay with your eyeballs.