Part of the reason I do what I do is humanity. We’ve gotten away from it in marketing and in life. I have the good fortune to work with organizations focused on making the world a better place, and I’ve got no delusions as to the impact of my work; it’s not that. I’m just trying to make the experience between companies and people more authentic.
In the world of online social engagement, doing good is marketing.Take this example: a Panera manager supplies soup to a dying grandma. It’s heart-warming that people do the right thing, without any expectation of recognition; or it’s sad that it’s so surprising when someone does.So notable that it gets tens of thousands of “likes”.