Loving what IKEA is doing with this augmented reality app; turns their catalog into a piece of furniture on your screen. When I consider buying furniture, I do that thing where I stand in the room and close my eyes and imagine the piece in place. I measure out the dimensions of the piece on the floor. Sometimes I draw a room diagram. Yeah. I am one of those people.
I haven’t been shopping at IKEA for furniture much lately (West Elm, CB2 and DWR get my money now) but my younger self, with a little more interest in inexpensive furniture that you put together with an L-wrench thing, would have totally been into this. Even if the people in the video scare me.