When I saw this on TV, my reaction was “did they just say what I think they just said?” And yeah, they did…kind of.
One of the benefits of social media is immediate feedback. KMart posted their video online and monitored reactions before committing to taking it to TV.
“You put things online, you get reaction, you get real-time feedback and data, and then you can make the decision on how big and bright you want to go with it.”
Big props to the Big K on some smart marketing. And this guy.